http://www.usatoday.com/money/companies/management/entre/2009-05-10-dippin-dots_N.htmBecause Jones — whose company has regularly ranked high atop Inc. magazine's list of fastest-growing privately held companies and Entrepreneur magazine's fastest-growing franchises — has got another big idea.
This one, Jones hopes, will finally take Dippin' Dots outside the arena of seasonal treats. He's about to take a similar colder-than-cold instant-freezing process that makes Dippin' Dots so delectable and redirect that technology to fresh brewed coffee. That's right, coffee dots. Add hot water and presto, "fresh-brewed" coffee without brewing.
Just as he dubbed Dippin' Dots the "ice cream of the future" two decades ago, he says the new coffee dots will adopt the slogan "coffee of the future."
It's still early, but he's thinking about naming the new coffee dots
Smokin' Joe. He will roll it out next month in Las Vegas when the specialty coffee world gathers for its trade show, Coffee Fest. His once-kid-targeted dots will get a very adult twist.
