Was directed to this site. It's a demonstration of how your vision is limited. Called "motion induced blindness" it would explain why motorcycles aren't seen by others in traffic.
http://www.msf-usa.org/motion.htmlIt's pretty enlightening.
You wonder how people can not see a motorcycle. This is probably one reason.
Another site of interest from the MSF
http://www.msf-usa.org/riderperception/