We go every few years. Not this year. Really prefer the week after or before the official week.
Our preference is really the Black Hills. So staying in Custer or Hill city is cheaper and more to our style. Our visit to the Sturgis event lasts about 1 hour getting a shirt and hat.
If you go I suggest riding Spearfish Canyon, Iron Mt run, and the wild life area east of Custer. Carry crackers for the animals. Be cautious around the Bison.
Action at about 45 seconds. Notice the tail.