Don't see what you don't expect

[Big IV]

As a biker that has on more than one occasion nearly been hit by cars/trucks with yellow bumper stickers that tell me to watch out for motorcycles, I really liked this article. 2001. Psychological proof that people don't notice what they aren't expecting, which explains the sophisticated cloaking device inherent in all motorcycles.
http://www.gwrrava.org/gorilla.html

[BF]

...."30 percent did not see the red object." 

Oh freakin' great......I ride a red & white Valk.